Dear all,


In celebration of World Breastfeeding Week 2011, MMPS (Mother to Mother Peer Support) is proud to host the launch of “Make Penang Breastfeeding Friendly” campaign.


Please come and support this launch and help make Penang BFF (Breastfeeding Friendly) on Sunday, 9th October 2011, 3:15pm – 5:00pm at Straits Quay (Jalan Seri Tanjung Pinang, Tanjung Tokong, 10470 Penang). Free entrance, free refreshment, free face painting, and many exciting games and prizes to be won.


In line with the launch, we will also be having a “1 Minute Simultaneous Breastfeeding” event. We encourage all breastfeeding mothers in Penang to come along and show your support by breastfeeding your baby all together at 4pm at the event. Mothers from all over Malaysia, you are cordially invited to join us virtually, together with mothers in Penang and also mothers in the hospitals around Malaysia. You can be ANYWHERE! Just breastfeed your child/ren on 9th Oct at 4pm for 1 minute.


To join us in the “1 Minute Simultaneous Breastfeeding”:


1. Pre-registration is required at

2. Breastfeed your child/ren on 9th Oct at 4pm for 1 minute.

3. (Only for mothers who join us virtually) After breastfeeding for 1 minute, SMS us immediately <the name of mother, the name of child/ren, email address> to the number below:

  • If you’re from Kedah, Penang, Perak or Perlis, SMS to
    012-4588 582.
  • If you’re from KL, Selangor or Negeri Sembilan, SMS to
    017-5533 208.
  • If you’re from Melaka, Johor, Pahang, Terengganu, Kelantan, Sabah or Sarawak, SMS to 012-476 0089.

(SMS example: Connie Mooi, Teoh Zao Yang,



  • SMS to ONLY ONE number (according to your state) to avoid duplication and ease the counting process.
  • Save the SMS number now into your phone. Just one number, according to your state. =)
  • For mothers who join us virtually, to qualify for the e-cert, you must SMS us on 9th Oct after breastfeeding for 1 minute, before 4:30pm.


For any inquiries, please email us at


Thanks all.

Happy Breastfeeding!

A gift that lasts a lifetime.